Be a Sponsor
2008 Sponsorship Opportunities
8th Annual Winds and Wine Festival May 17 + 18
8th Annual Blackberry Days Wine Festival Aug 2 + 3
13th Annual Great Grape Wine Festival Sept 20 + 21
Click here to download Tarara Winery's 2008 Sponsorship Agreement
Through these three unique festivals, area businesses have the opportunity to market their products and services through festival sponsorships- designed to reach 2 million people in the Washington metropolitan area through pre-festival advertising and promotional campaigns -and/or through participating as an exhibitor at the fetival(s).
Tarara Winery attracts thousands of visitors each year to its 475-acre farm. In 2007, that number exceeded 50,000. WithLoudoun County being the fasting growing market in Virginia and among the most affluent jurisdictions in America, Tarara has found itself in the premier location for tapping into that targeted segment.
Tarara Winery was voted ‘The Best Winery in Loudoun County ’ for Eleven consecutive years.
TARARA’s primary markets include:
- 25-35 years old, professionals, with expendable income, looking for entertainment.
- 30-45 years old, upper to middle income, white collar and with a family.
- 35-55 years old, upper to middle income, white collar and single.
- Those looking for quality entertainment and activities for the whole family including those looking for family entertainment with educational value.
- The upper to middle income set who know quality wine and expect the atmosphere of the winery and entertainment level to be on par with that of the wine.
- The X and Y generation who are looking for new, fun and educational adventures and have expendable incomes.
- Those looking for a winery with a working vineyard and farm experience.
The Virginia wine market is growing at a rapid pace. Wine enthusiasts from around the region are not only frequently visiting winery tasting rooms but are looking to wineries for additional sources of entertainment and escape. Additionally, this same group is looking for weekend excursions for adult and family outings in Loudoun County. TARARA markets to that target group for all of its events.
As a sponsor of one of TARARA's wine festivals, you will enjoy both a major profile with this lucrative market and a platform to create meaningful promotions, cementing the relationship with these consumers.
Highlights from Tarara’s 2007 Festival Season
Winds and Wine Festival
- Over 3,500 attendees
- Wine Tasting with a complimentary wine glass
- Kite Demonstrations from Wings over Washington
- Norm Weaver, bagpiper
- Vineyard Tours with the winemaker
- “Kids Grape Escape” featuring children’s entertainers, moon bounce, crafts, face painting
- U-Pick Asparagus
- Continuous live music including classic rock, New Orleans R&B, Rock/Blues/Funk complete with a dance floor
Blackberry Days Wine Festival
- Over 4,200 attendees
- Wine Tasting with a complimentary wine glass
- Canoes, Paddleboats, Kayaks on Shadow Lake provided by our sponsor River and Trail Outfitters
- Carnival and Field Games at “Kids Grape Escape”
- Caricature Artist
- Vineyard Tours with the Winemaker
- U-Pick Blackberries
- Continuous live music including classic rock/blues, R&B
Great Grape Wine Festival
- Over 4,500 attendees
- Wine Tasting with a complimentary wine glass
- Canoes, Paddleboats, Kayaks on Shadow Lake provided by our sponsor River and Trail Outfitters
- Strolling performers, face painters
- “Kids Grape Escape” featuring crafts and moonbounces
- Grape Stomp Contests with “Lucy” as our host
- Celtic Rhythm School of Dance performing Irish dance routines
- U-Pick Apples
- Continuous live music including classic rock, New Orleans R&B, Rock/Blues/Funk complete with a dance floor
Sponsorship Opportunities
PlatinumSponsorship – $10,000. (three festivals) or $3,500 per festival
· Corporate identity and logo in all promotional material including all paid advertisements and press releases.
· Corporate identity on TARARA’s website with hyperlink to your company’s website
· Corporate identity mention by MC from stage
· Corporate identity on sponsorship banner
· Your banner prominently displayed at your hospitality tent.
· Reserved Hospitality tent 20’ x 20’ with tables and chairs
· Opportunities to do promotions and giveaways
· One hundred (100) festival ticket giveaways
Gold Sponsorship – $7,000. (three festivals) or $2,500 per festival
· Corporate identity and logo in select promotional material including all paid advertisements and press releases.
· Corporate identity on TARARA’s website with hyperlink to your company’s website
· Corporate identity mention by MC from stage
· Corporate identity on sponsorship banner
· Your banner prominently displayed at your hospitality tent.
· Reserved Hospitality tent 10’ x 10’ with tables and chairs
· Opportunities to do promotions and giveaways
· Fifty (50) festival ticket giveaways
Silver Sponsorship- $3,500. (three festivals) or $1,250 per festival
· Corporate identity and logo in select promotional material including paid advertisements and press releases.
· Corporate identity on TARARA’s website with hyperlink to your company’s website
· Corporate identity mention by MC from stage
· Corporate identity on sponsorship banner
· Reserved Space at the festival for your hospitality tent (tent to be provided by sponsor)
· Twenty five (25) festival ticket giveaways
Bronze Sponsorship - $2,000 (three festivals) or $700. per festival
· Corporate identity mention by MC from stage
· Reserved Space at the festival for your hospitality tent (tent to be provided by sponsor)
· Ten (10) festival ticket giveaways
In-Kind Sponsorship -
· Corporate identity on Tarara’s website with hyperlink to your company’s website
· Corporate identity mention by MC from stage
· Established as a preferred vendor on Tarara’s vendor referral list
· Corporate identity on sponsorship banner
· Ticket giveaways (# determined by level of sponsorship)
Click here to download Tarara Winery's 2008 Sponsorship Agreement
Extraordinary Value for our Sponsors!
v Press Releases go out to 150 local and regional newspapers with a
readership of 1,750,000 +
v Ads are placed in regional and local papers reaching the same readership of 1,750,000 +(includes the Washington Post with a readership of 1,000,000.)
v Posters placed in retail locations throughout Northern Virginia and Frederick Maryland, within a 45 mile radius.
v 2,000 + flyers and postcards distributed throughout the area and through our vendors.
v Corporate logo on banner placed in prominent location on festival field.
v Tarara’s website averages 2,400 hits/week with a visit averaging 2 1/2 minutes.
v The MC will acknowledge all sponsors from the stage.
v Opportunity to do promotions and giveaways at the festival and concert series reaching your target audience 25 – 55 year olds/middle to upper income
v Opportunity to do promotions of your business.
v E-mail festival announcements sent to 10,000 of Tarara’s V.I.P. E-Club members.
